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A Mobius, 2 Mercurys, a Half Dozen Silver Mics, R.A.P. etc. Twenty-five years creating radio commercials and the awards tend to pile up. Handy if you hope to impress people but not much use to advertisers looking for solid results. Experienced radio creatives will tell you, “Awards don’t necessarily signal successful advertising. Happy clients are the true goal for anyone seeking longevity in this business”. Some of those guys are just jealous.
The REAL goal? Shamelessly waving trophies in the air and making call center phones ring incessantly.