If you outsource, you might have a few copywriters on call. You probably have a few people in your voiceover talent pool and you likely have a production person to call on to get the project handled. Typically you’ll make a series of phone calls, coordinating the campaign or the details of copywriting. You then search for the talent you’ll need to voice the project and you then pass on that project to your production person.

How many calls do you need to make to bring all these people together in one coordinated effort? How smoothly does this process usually go? How long does it all take?

What if you had one person that could handle all these elements for you? You’d only need to know ONE phone number.

What if you had a copywriter that constantly studied the psychology of direct response radio advertising? What if you had a copywriter that absolutely thrived on the subject of influence? What if you employed a copywriter that poured over every book he could get his hands on and attended seminars on psychology and radio copywriting?

What if your writer was award winning?

If your writer also knew your talent well enough to write your commercial for their sound would that be an advantage?

What if your copywriter had extensive, award winning experience with the techniques of production and could actually hear the commercial in their head as they wrote it?

Do you think the resulting product would be more cohesive, more powerful and more effective? Of course you do.

You might have some fairly decent people in your voice over talent pool. Goodness knows voice people are coming out of the woodwork these days right? I mean it seems like EVERYBODY wants to make it big time in voice over. So there’s no shortage of voices.

How many of these people are of the highest caliber? How many of these people have won national and international awards for their work? Obviously we’re looking at a much smaller percentage of that vast sea of voice people. Can you afford to be picky?

Some are afraid they can’t afford the best. What some don’t realize is the large quantity of cheap talent available nowadays has forced the best people to lower their rates to compete. You however, already knew that.

Even the best will not necessarily understand what the writer was thinking and we’ve seen this problem in action time after time, haven’t we?

What if your voice talent was your copywriter?

What if he or she had won those aforementioned big time awards?

Problem solved.

Does your production person understand what it means to create the best “selling environment”? Does your producer understand persuasion psychology as it applies to the audio component of your radio commercial project? Can your producer interpret the copy in the way your writer intended? Can your producer put a major market polish on the production with high end mastering techniques? Has your producer won national and international awards for his or her work?

What if your writer wrote carefully engineered copy based on persuasion psychology then voiced it in a way that meshed perfectly with that copy? What if he then produced it with the sort of technical tricks known only by the most experienced major market production engineers?

What if your voice talent was your copywriter and producer too?

Oh my, that WOULD be awesome, wouldn’t it?

Do you have one person with extensive award winning experience in all three of these disciplines that can talk to your clients with confidence? Do you have an idea man that can put it all together in a conference call? Do you have a well spoken expert that can routinely make your clients happy, even excited? Do you have a radio creative services department that can set your agency apart from the competition?

You don’t?